Casa Verel
Intro.
For Casa Verel, a holiday villa in Calpe, the goal was to create a website that both inspires and informs. The site needed to evoke a vacation feeling with striking visuals while seamlessly guiding visitors to Micazu for actual bookings.
The challenge was to combine emotion with practical information. Since reservations are handled externally via Micazu, trust needs to be established before users click through. This meant clear communication about details such as the number of rooms and amenities. Visitors arrive via various channels and are at different stages of their decision process. The solution was to design a balance between an inspiring experience and accessible details, so both browsing visitors and ready-to-book guests find the right information at the right moment.
Result.
The website instantly showcases what makes Casa Verel special: ocean views, a swimming pool, beach proximity, and air conditioning. Navigation is simple, with two clear paths: quick decision-makers go straight to Micazu, while browsing visitors can easily ask questions via contact or Facebook. The dedicated 'About Calpe' page provides extra context about the region and boosts search engine discoverability.
The result is a site that evokes the vacation spirit with strong photography and clear structure. Visitors find key information before clicking through to Micazu, building trust and reducing drop-off. The site helps both browsing and booking visitors advance effectively in their travel journey.
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