Cevinio Branding
Intro.
Cevinio is a software company that helps organizations automate their financial processes. The assignment was to further develop the existing brand identity and create a consistent, recognizable visual style for use across the website, marketing materials, presentations, and events.
The challenge was to reinforce brand recognition for a relatively unknown player, with a look that both builds trust among decision makers, like CFOs, and reflects the innovative nature of the product. In addition, the brand style had to be flexibly deployable across diverse channels and easily usable by internal teams.
Result.
The renewed visual identity centers around a memorable element: a soft, blurred circle gradient that appears throughout all communications, adding cohesion and brand recognition. This style was carried through to the website, digital ads, presentations, social media, and event materials. Practical templates were also developed to ensure consistent use across the team.
The result is a professional, consistent visual identity that positions Cevinio as a distinct brand. The new branding enhances recognition across all channels and ensures a unified look, from online campaigns to physical events.
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