Xentral Station
Intro.
For Xentral Station, a digital platform that helps companies streamline business processes, I designed a logo that visually conveys the essence of the brand.
The platform serves as a kind of digital “central station” where various apps, processes, and organizations come together, hence the name Xentral Station. The brand needed a visual identity that could represent this concept in a simple yet powerful way.
Result.
The final logo combines multiple layers of meaning in a single, powerful mark. Two lines reference railroad tracks, symbolizing connection and infrastructure, while the crossings stand for the convergence of apps and processes. The composition subtly incorporates the X and S initials, and the overall form reflects an ampersand (&)-a nod to collaboration and interconnectedness.
The result is a timeless, conceptually strong logo that visually translates the idea of “connecting and centralizing.” The mark provides Xentral Station with a distinct identity and is now widely used in both digital and offline communications.
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